Is Protected Audience API an Intrusion to Privacy?

[Anagha Sivakumar]

Google is about to use Protective Audience API instead of third-party cookies in their ads industry. Don't you think it is an intrusion on user privacy?

[Alex George]

No, it is safer than the third-party cookies technology. You can read more about Protected Audience API from the google Resources.

Code: Select all

https://developers.google.com/privacy-sandbox/relevance/protected-audience#:~:text=The%20Protected%20Audience%20API%20is,user%20browsing%20behavior%20across%20sites.

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[Anagha Sivakumar]

OK, I understand the Protective Audience API is not using cookies to track user behavior. Then how does this technology get the data to show the right advertisements for the right audience?